Model Training and Fine-tuning
AI that knows your business.
We build and fine-tune AI models on your data, around your industry and your goals, so they give the answers your team would give, not the ones a general model guesses.
Same question. Two models.
Can I return something I bought in the sale?
Fine-tuned on your data
Yes. Sale items can be returned within 14 days for store credit. Open Orders, choose the item and tap Return, and we'll email you a free pickup label within the hour.
Illustrative example.
Why custom
A general model knows a little about everything. Yours should know everything about your business: your products, your terms, your customers and the way your team works.
Two ways to a better model
Train one from scratch. Or sharpen one that works.
Model training
Teach a model what your business knows.
The model learns from your own records, so it understands your data and makes accurate predictions from it.
- CRM
- Support tickets
- Documents
- Databases
- Chat logs
- Spreadsheets
Your training set
48,210 examples
Fine-tuning
Specialise a proven model for your exact task.
We start from a strong pre-trained model and refine it on your use case, for accuracy and relevance a general model can't reach.
Correct answers on your task
General model
Fine-tuned
What we do
Every step, from raw data to a model in production.
Domain adaptation
Fluent in your industry.
Your terminology, your rules and the nuances of your sector, built into the model.
- Grace period
- Arrears
- Loan-to-value
- Instalment
- KYC
- Settlement
- Formulary
- Dosage
- Batch recall
- Prescription
- Generic
- Cold chain
- Proof of delivery
- Last mile
- Waybill
- Consignee
- SKU
- Cycle count
Data preparation
Clean data in. Clean answers out.
We remove errors, duplicates and gaps before the model sees a single row.
- Order 1042, 2 items, Paid
- Order 1042, 2 items, PaidDuplicate
- Order 1017, 1 item, Delivered
- Order 0988, —, DeliveredMissing items
- Order 0951, 3 items, Refunded
Data augmentation
More examples where they count.
We enrich your datasets so the model handles the ways real people actually ask.
When will my order arrive?
- Where's my parcel?
- Has my order shipped yet?
- Any update on delivery for OR-20418?
Custom architecture
Designed for the job.
Language, vision, prediction or classification, shaped around your use case.
- Language
- Vision
- Prediction
- Classification
Continuous optimisation
Better with every release.
As your business changes, we retrain and refine to keep performance at its peak.
v1v2v3v4
How it works
One team, from first conversation to live model.
01
Understand
We learn your goals, your constraints and what a good answer looks like to your team.
02
Prepare
We gather, clean and structure the data the model will learn from.
03
Train
We build or fine-tune the model, then test it against data it has never seen.
04
Deploy
We put it into your product and workflows, with monitoring from day one.
05
Improve
We keep refining it as your business, your data and your needs change.
What a model of your own gets you.
- More accurate. A model trained on your data makes better predictions than a generic one, so your decisions are better too.
- More efficient. Built around your workflows, it takes routine work off your team's hands.
- Yours alone. A proprietary model gives you capabilities competitors can't simply buy.
- Ready to grow. It scales with your data volumes and adapts as your requirements change.
- Business first. Every choice is guided by the outcome you need and the return you expect.
- Here after launch. Our team keeps supporting and tuning your model long after it goes live.
Industries
Built for the sector you work in.
Healthcare and medical services
Financial services and fintech
Retail and e-commerce
Manufacturing and supply chain
Technology and software
Marketing and advertising
Professional services
Let's build a model that's yours.
Tell us what you want it to do. Our engineers will come back with an honest view of the data it needs and what it takes to get there.